THE BEGINNING: HUMBLE BUT FIRM
Mr. DK Singhal, with his rich bank of in-depth knowledge that he acquired over the two decades he spent working closely with the pharmaceutical industry, joined hands with Dr. Simmi Dutta ’ a seasoned Research Scholar from Moolchand Hospital (one of the most prominent hospitals in India to be actively involved in Ayurvedic Research) ’and Dr. K. K Kaushal ’ a professional with a rich experience in Formulation of Ayurvedic Medicine and Wellness domain ’ to form a business venture in the year 1996.
‘The first branded product to roll out from this venture ’ named as Medinn Belle ’ was Raahat: a highly effective laxative, developed after intensive research of over half a year. Raahat was well received in the market and this inspired and encouraged the Medinn Belle team to launch other brands in different product verticals, amongst which Endura is one of the most successful names. Endura is a well-known brand that provides various food supplements and nutrition products that are ideal for all men, women, children & sportspersons.